Trade Play Book a call

Make every booth conversation count toward pipeline.

Value your pipeline before the show. Work every visitor like your best rep. Value it again after. The difference is your result.

Book a 15-minute call See how it works
Stand B-214Visitor 37
Example walkthrough. Tap an answer to see how a visitor is qualified. Your own playbook is built from the best techniques in your market.

The week after the show

“We pay for the stand, the travel and the team, and we come back with a stack of cards. Three months later we still can’t say what the show was worth.”

Day two, 4 pm

Your best rep is deep in a real conversation. The new hire is handing out brochures. Same stand, same budget, two different shows.

Monday morning

A box of business cards, a badge export, and a boss asking what the show brought in.

Week three

The leads that mattered are buried in a spreadsheet. By the time someone calls, the visitor has met your competitor.

Same show, different result

Today

  • You talk to everyone and collect cards.
  • Every rep works the booth their own way.
  • Nobody can say what the show added.

With Trade Play

  • You know what your pipeline is worth before the doors open, and what you want from the show.
  • Your team spends its time on the right visitors, with a clear walkthrough.
  • Only qualified leads reach your CRM.
  • You value the pipeline again afterwards. The difference is your answer.

How it works

Three steps around one show.

  1. Before the show

    Know where you start

    We put a value on the deals you already have and set the goal for the show. A 3-week sprint books your key meetings before the doors open.

  2. At the booth

    Work every visitor like your best rep

    A guided walkthrough tells each rep what to ask next, so a new hire works like your best. A short briefing starts the day and a debrief ends it.

  3. After the show

    Know what the show was worth

    We value the pipeline again and compare it with where you started. You get a number you can take to your boss, not a report.

What you get

The Trade Play experience for one trade show.

Success is a higher pipeline value after the show than before it.Scope and price are agreed in a 15-minute call.

  • Pipeline valuation and target

    We value your pipeline before the show, set the goal, and value it again after.

  • A playbook from your best reps

    The best questions, signals and closing moves from your top salespeople and from what competitors do well, in one place.

  • Booth app and team energy booster

    A guided walkthrough for every visitor, plus a daily energy boost that keeps your team sharp from the first hour to the last.

  • Results after the show

    The pipeline value after the show, leads by quality, and what to improve at the next one.

Which trade show is next?

Tell us the show and the company. We will outline how the Trade Play experience could work for it.